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The iphone marketing mix discusses the product marketing mix of apple iphone which is one of the best smart phone makers across the globethe first and foremost quality which people loved in the iphone was access to the world renowned apple ios operating system. Today, product strategy is at the core of the marketing strategy of apple furthermore, it has become the competitive advantage of the company and its flagship products to include the macbook, ipod, itunes, iphone, and ipad. Our main marketing objective for the new iphone7 is to increase our sales to 40% more than that of the iphone6 the iphone6 was a hit worldwide apple gains new customers as well as met the needs and wants of their already existing ones. (raymond vernon, 1966) this theory has some advantages to help company in developing its product marketing strategy, but the product manager or company operator must find out their target customer group and understand the demand level of their products. One analyst asked about apple's pricing strategy, particularly on the 5c, which the analyst noted had show more related apple iphone essay.
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