The ge/mckinsey matrix is a form of analysis using a portfolio, it outlays the strategic units of the business and the position of sbu (it is a combination of product market which needs a separate business plan) in the industry it locates the industry attractiveness on the vertical axis and the business unit strength on the horizontal axis. A 9-cell industry attractiveness/business strength matrix displaying p&g and gillette's business units |€112 million, + 46% | 3 2011 performance in a rather unfavorable economic context where many customers and prospects were not inclined to commit to several years, preferring to favor short-term rentals, the fraikin group's business. The general electric matrix was developed by ge with the assistance of the consulting firm mckinsey & company the model identifies the market position and profitability of different business units based on their market attractiveness and business unit strength. A representative nine-cell industry attractiveness-competitive strength matrix keywords : strategic management, strategy, strategic analysis, portfolio analysis, general electric. The ge / mckinsey matrix is a business portfolio matrix showing relative business strength and industry attractiveness quickmba / strategy / ge-mckinsey matrix in consulting engagements with general electric in the 1970's, mckinsey & company developed a nine-cell portfolio matrix as a tool for screening ge's large portfolio of strategic.
The ge mckinsey matrix only provides the current picture of industry attractiveness and the competitive strength of a business unit and doesn't consider how they may change in the future further analysis may reveal that investments into some of the business units can considerably improve their competitive positions or that the industry may. The nine-box matrix offers a systematic approach for the decentralized corporation to determine where best to invest its cash rather than rely on each business unit's projections of its future prospects, the company can judge a unit by two factors that will determine whether it's going to do well in the future: the attractiveness of the relevant industry and the unit's competitive strength. What does a 9-cell industry attractiveness/business strength matrix displaying walt disney company's business units look like questions for case 20: the walt disney company 1.
What is your assessment of the competitive strength of kraft foods' different business units 4 what does a 9-cell industry attractiveness/business strength matrix displaying kraft foods. In the third and final paper in a series of tutorials on strategic planning, the industry attractiveness-business strength matrix is presented with a detailed procedure for its application, variety of examples and a discussion of its strengths and weaknesses. The ge matrix / mckinsey matrix (mkm) is a model to perform a business portfolio analysis on the strategic business units of a corporation a business portfolio is the collection of strategic business units that make up a corporation. 1 what does a 9-cell industry attractiveness/business strength matrix displaying walt disney company's business units look like 2 does walt disney's portfolio exhibit good strategic fit. In the original ge mckinsey matrix, business strength is plotted on the vertical axis the industry attractiveness on the horizontal axis and the size of the circle represents the size of the industry with a shaded wedge representing the firm's current share of the industry.
General electric's portfolio planning tool reference: c, arnoldo and n majluf, the use of industry attractiveness in business strengths in strategic planni. Business subsidiaries with the brightest profit and growth prospects, appealing positions in the 9-cell attractiveness-strength matrix, and solid strategic and resource fits should receive top priority for allocation of corporate resources. What does a 9-cell industry attractiveness/business strength matrix displaying lvmh's business units look like 3 is there good strategic fit among all the various star luxury brands. A nine cell industry attractiveness-competitive strength matrix industry attractiveness-competitive strength matrix business position long-term industry. Unit 9 p1,2 business jd sports case study essay jd sports is a market-orientated business carries out research to find the needs and wants of consumers it then uses the findings to design products and marketing strategies to satisfy these needs.
Moreover, while the bcg matrix uses market growth and market share as its dimensions, the ge matrix uses industry attractiveness and business unit strength as the criteria for its measurements if you know how the bcg matrix works, the following illustration will help you to quickly compare the two matrices. Nine-cell business matrix chart does anyone know how to create a nine-cell industry attractive-competitive strength matix chart using excel this is a link for what i. A nine-cell industry attractiveness-competitive strength matrix: a nine-cell industry attractiveness-competitive strength matrix business c business e strong average high low business f business a business b business d weak medium low priority for investment medium priority for investment high priority for investment competitive strengths/business position long-term industry attractiveness.
Search results for '4 what does a 9 cell industry attractiveness business strength matrix displaying walt disney company's business units look like. Use a report format, not q & a 1what is walt disney company's corporate strategy 2what is your assessment of the long-term attractiveness of the industries represented in walt disney company's business portfolio 3what is your assessment of the competitive strength of walt disney company's different business units 4what does a 9. Industry attractiveness matrix strength of value proposition overwrite cell b11 with first year thrive in the new business environment (harvard business. The next most widely reported technique is that developed by mckinsey and general electric, which is a three-cell by three-cell matrix—using the dimensions of 'industry attractiveness' and 'business strengths.